Our team of experts delivers a top-notch quality website tailored to your needs
We look at your brand’s entire ecosystem in order to create a digital strategy. This means getting a deep understanding of your business goals, how your site or app will serve your business.
It’s also important for us to really get to know your competitors. We want to understand who’s out there, how they set customer expectations, and where there may be opportunities to differentiate your brand or outperform the competition.
Sites & Apps Portfolio
No two projects are the same, but our process has served us and our clients well across hundreds of website & apps builds.
With over 10 years of experience, GMT creates websites & apps to exceed audience expectations. We build sites to perform with a focus on strategic planning, compelling visual design, and flawless user experience, in order to drive superior results.
Getting to know you (and your users)
We start by building our understanding of your business. We speak to key stakeholders and dive deep into data you already have, including the performance of any existing site.
Our goal is to start research on your users as soon as possible. This might involve speaking to your customers, creating or analyzing quantitative research like surveys, or performing user testing on the existing site.
In planning, our information architects and UX designers turn strategic direction into a blueprint for the site. Planning is also where we identify the site’s technical requirements and specifications. [link to IA + UX page]
The first key deliverable is a sitemap, which shows the structure and hierarchy of the site’s pages. Next come wireframes – low-fidelity, black and white designs that show each page template’s essential structure. These deliverables are supported by as much user research as we can conduct – we’re passionate about getting our concepts in front of users in order to test and refine them.
Bringing the website to life
Design is where the hard work really starts to pay off. We begin with an exploratory – as the name suggests, we explore a range of possibilities with you, getting a feel for how to represent your brand.
Some of our clients have strict brand guidelines, while others are looking for guidance on how to define or reimagine their brand – we’re equally comfortable working with both.
Maximizing relevance, reach, and discover-ability
SEO is part of the fabric of an effective website, not an accessory. Building your site first and “doing SEO” later can result in missed opportunities or put existing equity at risk.
For that reason, each website we design is built with SEO front of mind. Our SEO specialists stay involved throughout the project to help ensure we create the right pages in the right places. Sitemaps, wire-frames, copy, and even design elements are carefully reviewed to ensure they’re discover-able, relevant, and follow SEO best practices.
Every build is assigned a dedicated technical Project Manager, who will support your equally dedicated Account Director in efficiently managing work quality, time, and budget.
We're trusted by world-class companies.